ABOUT
Working at the intersection of ideas, craft and scale
I am an Executive Creative Director with 20+ years’ experience leading creative strategy, big ideas, and integrated campaigns for global brands. My career has spanned traditional creative agencies, media organisations, and digital-first environments, from M&C Saatchi to OMD, giving me a deep understanding of how design, creativity, and media come together to shape meaningful work at scale.
Working at the intersection of ideas, craft and scale
I am an Executive Creative Director with 20+ years’ experience leading creative strategy, big ideas, and integrated campaigns for global brands. My career has spanned traditional creative agencies, media organisations, and digital-first environments, from M&C Saatchi to OMD, giving me a deep understanding of how design, creativity, and media come together to shape meaningful work at scale.
I operate at the intersection of these disciplines, drawing on the strengths of each to respond to complex briefs with clarity and ambition. Whether defining a narrative platform, developing campaign ideas, or shaping creative responses in pitch environments, my focus is on translating insight into distinctive, effective creative that resonates with audiences across channels.
I have led work across out-of-home, social, content, influencer-led storytelling, and integrated brand campaigns, always with a strong emphasis on craft, coherence, and relevance. I am known for staying close to the work, shaping ideas, reviewing concepts, and collaborating closely with creative teams, while also bringing a strategic lens to how ideas scale across media and markets.
More recently, I have been exploring how emerging technologies, including AI, can be used as creative tools to enhance ideation, storytelling, and experience design, not as an end in themselves, but as a way to create more human, engaging, and impactful creative work.
At every stage, my goal is the same: to raise the creative bar, build strong creative cultures, and deliver work that connects meaningfully with people while driving real business impact.
EXPERIENCE
TAP Design Consultancy — Executive Creative Director
Dublin & Berlin | August 2024 – Present
Dublin & Berlin | August 2024 – Present
OMD EMEA, London — Executive Creative Director
August 2019 – Present
August 2019 – Present
Core, Dublin — Creative Director
January 2018 – August 2019
January 2018 – August 2019
Candyspace, New York — Creative Director
February 2015 – November 2017
February 2015 – November 2017
Candyspace, London — Creative Director
February 2014 – February 2015
February 2014 – February 2015
SapientNitro, London — Senior Art Director
February 2013 – February 2014
February 2013 – February 2014
M&C Saatchi, London — Senior Designer
February 2011 – February 2013
February 2011 – February 2013
Freelance, London — Senior Designer
January 2005 – February 2011
Worked with agencies including Ogilvy, Razorfish, Grey, and Unilever.
January 2005 – February 2011
Worked with agencies including Ogilvy, Razorfish, Grey, and Unilever.
AWARDS & INDUSTRY HIGHLIGHTS
FWA Judge — 2018 to Present
Dublin Tech Summit — Presenter — 2025
Checkout — Writer and Contributor — 2024 & 2025
ECR (Efficient Consumer Response) — Presenter and Contributor — 2024
Festival of Media Global Awards Judge — 2021
Cannes Lions— Bronze — 2021 (Lays & Messi)
Cannes Lions — Silver — 2020 (Doritos Partnership)
Cannes Lions — Silver — 2020 (Doritos Partnership)
ICAD Judge — 2018
Digital OOH Awards — 2016
The Drum RAR — Mobile Agency of the Year, 2016
FWA Awards — SOTM / SOTD