AliExpress is an online retail service based in China and owned by the Alibaba Group. It has seen huge growth since its conception in 2010 and will be looking its first physical stores within Europe towards the end of 2022.
Though as the company has grown, so has its audience. It has seen a huge amount of uptake in passion points around Home Entertainment (Gaming), Cooking (Kitchen utensils), Gym (Exercise) and Gardening. Seeing people purchase a wide range of products from around the world.
And over the course of 2021, we developed campaigns to champion the huge variety of products available at AliExpress as well as their partnerships with sporting events such as the summer Olympics in Tokyo.
More recently we have looked to Web3 as the next logical step for AliExpress to engage with its audience. To truly understand where a large portion of the audience is digesting content and connecting with others. In doing so we developed a Web3 strategy which would look to launch the brand into the Metaverse in the later stages of 2022.
A deck of this work can be presented upon request.
Though as the company has grown, so has its audience. It has seen a huge amount of uptake in passion points around Home Entertainment (Gaming), Cooking (Kitchen utensils), Gym (Exercise) and Gardening. Seeing people purchase a wide range of products from around the world.
And over the course of 2021, we developed campaigns to champion the huge variety of products available at AliExpress as well as their partnerships with sporting events such as the summer Olympics in Tokyo.
More recently we have looked to Web3 as the next logical step for AliExpress to engage with its audience. To truly understand where a large portion of the audience is digesting content and connecting with others. In doing so we developed a Web3 strategy which would look to launch the brand into the Metaverse in the later stages of 2022.
A deck of this work can be presented upon request.
