Web3 has seen the biggest shift in where audiences are spending time since the heyday of social platforms during 2010-2012 with Facebook, Twitter and Instagram.
Coupled with the fact gaming, which was already seeing a year on year growth, exploded during Covid as many looked for alternative means of escapism during lockdown.
And Metaverse can and will take that a step further. But to help clients navigate a space which is still very much unknown for many, we need to take a deeper look into Web3. From its capabilities, to its audiences. To what NFTs actually and the growing platforms around the Metaverse.
Working closely with Media Strategists in OMD EMEA, we compiled a deck to showcase this world to clients so they can better understand themselves and see the potential of Web3 as we move into 2022 and beyond.
Coupled with the fact gaming, which was already seeing a year on year growth, exploded during Covid as many looked for alternative means of escapism during lockdown.
And Metaverse can and will take that a step further. But to help clients navigate a space which is still very much unknown for many, we need to take a deeper look into Web3. From its capabilities, to its audiences. To what NFTs actually and the growing platforms around the Metaverse.
Working closely with Media Strategists in OMD EMEA, we compiled a deck to showcase this world to clients so they can better understand themselves and see the potential of Web3 as we move into 2022 and beyond.
