As Web3 launched, we still found ourselves in the midsts of a global pandemic. For many countries, there was still restrictions on movement and access to travel. The Emerald Isle was no different.

In addition to this, during 2021, we launched a successful campaign that saw Tourism Ireland 'play' within the gaming space. Their audience of the Culturally Curious seek gaming as a source of entertainment, layered with a keen interest to explore. We built from this learning and the activation itself to build out a proposal to Tourism Ireland and their role within the Metaverse.

A version of the proposal (the idea) can be shown upon request.

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