Argos // DOOH

A digital and media first in London. A second screen experience to kick off the new look and feel CHI&Partners had developed for the British retail store, Argos. Commuters in the Waterloo and Euston stations could sync their mobile phones to pop bubbles on the big screen and win prizes. We continued to ensure we engaged with our audience by having a "take away" game version which could be played on mobile. The two day activation special saw 12000+ play the take-away game special with 4 people engaging with the DOOH experience ever 45seconds. The campaign was selected for various awards including a Shorty Awards in the Gamification selection and DOOH media awards in the UK.