Shell V-Power // DOOH

Working alongside the client Shell and agency partner JWT (WPP), we created a one of a kind, real-time, photo booth experience in Times Square to help promote it's latest car oil V-Power. A dedicated area invited people in to have their photo taken, personalised with their name, moderated and then pushed live to a DOOH screen. Giving people their 30 seconds of fame. The entire interaction saw over 600 people participate in the activation in a 6 hours period, proving a huge success for Shell.