E! Be Pop Cultured // DOOH

To give E!'s latest campaign that extra bit of "Pop" we created a dynamic campaign to pull in live tweets straight into the worlds largest DOOH screen in Times Square. The tweets where scrapped from a dedicated hashtag, moderated and ensured that it gave our OOH campaign a little more contextual feel in the month long activation. The activation was a media first the Silvercast Media owned screen and picked up media coverage from the DPAA, Contagious Magazine and The Drum. Additional credits: BBH + Kinetic Active