We brought two iconic franchise together with the National retailer Bloomingdales flagship store windows being decked out with a BAYWATCH themed interactive display.
The game invited people to connect their smartphone via a short URL and become a Baywatch lifeguard for 45seconds. After the time was up, we gave each participant a score and Baywatch rating, driving awareness for the movies release and Bloomingdales Baywatch summer collection.
In addition, there was a swimwear fashion show hosted by the film’s star Ilfenesh Hadera, and offering BAYWATCH gift with purchase of swimwear at all their store locations.
