Lipton // FMCG

Lipton's Sparkles Drink launched with an innovative OOH solution that my team devised to marry with the overall campaign TVC. Exclusively shot and curated content extended the visual identity and technology pushed the experience showcase talent appearing to "float" on bubbles in one of the most famous train stations in the world, Grand Central Station in New York. Using bespoke transparent screens we surprised and delighted thousands of morning commuters who saw fellow travellers drinking Lipton’s new iced tea, magically floating into the air on a layer of tiny bubbles. The impressive illusion was created using green screen shot 4K video projected life size onto the screens. Brand ambassadors were on hand with samples of the product, making for a refreshing pause on the way into work.