Axe // Body Wash

To help with Axe's latest body wash product Apollo, we wanted our target audience to know, regardless how hard they worked or played, Axe worked even harder to ensure they always felt fresh. Our goal was to produce a fresh campaign for the product that could work across multiple channels, including digital banners and social placements such as Instagram. With these factors in mind, we wanted to capture what the Axe Apollo product was all about and be responsive to work across our planned media channels. The result saw a multi-channel, creative responsive campaign that ran for a 2month period and extended due to the success of media and creative approach to the campaign.