KBC recently took over the sponsorship for the worlds "friendliest" marathon, located in Dublin, Ireland. The sponsorship deal was part of a minimum 3 year contract and would see KBC the primary sponsor, with professional runners from around the world attending the event, along with participants keen to take on the 26.21 miles challenge.
2019 marked year one as KBC looked to kick of their Dublin Marathon relationship. Aside from the traditional promotional material (runners numbers, roadside, medals, PR). We wanted to ensure that Dubliners as well as the rest of the nation came together to support all those who would be taking part. Whether it be friends or family participating, a community raising money for charity or people just coming out to support strangers, we needed a creative platform that spoke to everyone.
Run This Town was developed. It gave us a way to talk to the masses. Not just the participants but also the wider audience. We developed this around social channels to generate User Generated Content that KBC could use to champion the very people that make the Dublin Marathon great.
