With the launch of McDonald's latest Christmas campaign produced by Leo Burnett, we needed to amplify this within the Irish market. The concept was simple. We would utilise the assets produced and get Ireland Reindeer Ready with bespoke messaging.
Each county (26 in total) had a unique message that was overlaid on the video cut down, making sure every mum, dad and child was getting ready for the soon to arrive Reindeer. We served the ads by geo targeting each county making the social activation feel more personalised to each viewer.
The result? The most successful social campaign that McDonald's had run in 2018, showing that sometimes all you need is a little bit of magic to create something impactful.
