Valentines Day has become one of the most busy periods of the year for a lot of brands around the world. We now see a wave of red, hearts and other cliches that make it hard to distinguish one brand from the other has their Valentines day campaigns go live.
Clinique (MAC) challenged us to see if we could find a way to still tap into their audience who often purchase around the Valentines Day period but make a campaign distinctively their own.
We developed the creative platform 'Happy Day'. A celebration of all love. Be it with a partner, close friend of even a day to give back to yourself. The platform enabled us to showcase a wide range of expressions that could also be easily translated into local markets.
The platform also enabled us to incorporate the global branding of Clinique, making our core message clear, highlight our various talent whilst still ensuring it was distinguishably recognizable as Clinique.
Clinique (MAC) challenged us to see if we could find a way to still tap into their audience who often purchase around the Valentines Day period but make a campaign distinctively their own.
We developed the creative platform 'Happy Day'. A celebration of all love. Be it with a partner, close friend of even a day to give back to yourself. The platform enabled us to showcase a wide range of expressions that could also be easily translated into local markets.
The platform also enabled us to incorporate the global branding of Clinique, making our core message clear, highlight our various talent whilst still ensuring it was distinguishably recognizable as Clinique.
