Paramount Pictures // Digital Content
Partnering with our Clients and their stakeholders, my team worked on film titles to run Marketing Comms across all Digital channels. Our focus was to work with the Clients to create innovative creative solutions to help drive awareness for a range of titles including TMNT, Terminator Salvation, Ben-Hur and Mission Impossible to name but a few. We worked closely with Paramounts U.S. media provider MEC to create engaging content such as interscroller ad units, interactive rich media experiences on mobile and website takeovers to drive awareness and ticket sales. The work also included exploring VR exploration for movie titles and DOOH experiences which where activated for titles such as Hot Tub Time Machine 2 and Spider-Man Homecoming.