Virgin Holidays // Campaign
Part of the digital creative team of M&C Saatchi and LIDA that saw a successful pitch for the Virgin Holidays account. Working along side the wider team of Strategists, Account Managers and Creatives we put forward a digital first campaign model wrapped in a platform titled "Unleash your Mojo". The approach saw a campaign that worked across channels such as Social and digital placements, supported with a nationwide TV campaign.