OMD EMEA won the full service account for MTD and their range of brands which included Robomow and Cub Cadet robotic lawnmowers. The account included Strategy, Media and Creative and we were appointed to help drive awareness across Europe in key markets that included the UK, Germany, Italy and France.
We also wanted to 'break the mould' from conventional ads seen this in this space. To achieve this we crafted a narrative that spoke to both audiences of Robomow and Cub Cadet. Tailoring the narrative that spoke to them in a more authentic way and tapped into the reasons why they enjoyed their garden.
The end result was hero ads shot for both brands along with a wide range of assets that included digital display, OOH, TV spots, print and in-store.
We also wanted to 'break the mould' from conventional ads seen this in this space. To achieve this we crafted a narrative that spoke to both audiences of Robomow and Cub Cadet. Tailoring the narrative that spoke to them in a more authentic way and tapped into the reasons why they enjoyed their garden.
The end result was hero ads shot for both brands along with a wide range of assets that included digital display, OOH, TV spots, print and in-store.
