2021 marked AliExpress (part of the Alibaba Group) 11th Birthday. A large milestone for the every growing eCommerce giant. To mark the occasion, AliExpress would be having select deals on products and shipping. Giving discounts to a wide range of items, from electronics all the way through to gardening.
To help drive awareness and traffic to the site, we wanted to tap into the huge array of products that could be purchased on AliExpress. Regardless if you are a budding chef or a keen gamer, AliExpress had the products for you.
We leveraged this into our strategic and creative approach by creating 'One in a Million' social platform. That there are endless ways (millions in fact) that you can fill 'your' space with amazing AliExpress products at incredible costs.
The campaign also had to work in multiple markets including France, Poland, Spain, South Korea and Brazil. Seeing us create a wide suit of social assets, including IGTV content and TikTok challenges. The results surpassed our own expectations and showcased the power of media and creative thinking can generate work that speaks directly to our core demographic and elevate the brand.
To help drive awareness and traffic to the site, we wanted to tap into the huge array of products that could be purchased on AliExpress. Regardless if you are a budding chef or a keen gamer, AliExpress had the products for you.
We leveraged this into our strategic and creative approach by creating 'One in a Million' social platform. That there are endless ways (millions in fact) that you can fill 'your' space with amazing AliExpress products at incredible costs.
The campaign also had to work in multiple markets including France, Poland, Spain, South Korea and Brazil. Seeing us create a wide suit of social assets, including IGTV content and TikTok challenges. The results surpassed our own expectations and showcased the power of media and creative thinking can generate work that speaks directly to our core demographic and elevate the brand.
