Like any major sport, Renault and Formula One fans are very vocal across social. From giving their own insights and opinions on cars, drivers but also tracks.
As the race calendar in 2020 shifted due to Covid and many races canceled, we saw an opportunity to ignite the conversation around what would be the ideal track for F1. By using Instagram Stories, our audience of race track designers from around the world submitted entries.
Of course there could only be one winner so we used Renaults own F1 drivers Ocon and Ricciardo to select the finalists before putting it back out to the fan base to pick the overall winner. In doing so we found our next Hermann Tilke.
As the race calendar in 2020 shifted due to Covid and many races canceled, we saw an opportunity to ignite the conversation around what would be the ideal track for F1. By using Instagram Stories, our audience of race track designers from around the world submitted entries.
Of course there could only be one winner so we used Renaults own F1 drivers Ocon and Ricciardo to select the finalists before putting it back out to the fan base to pick the overall winner. In doing so we found our next Hermann Tilke.
