As the world battles against Global Warming and saving the planet for future generations, 'Fast Fashion' has also been highlighted as a cause to our ongoing pollution. From water waste, too huge 'dumps' of clothes that are never used.
Levi's are committed to not shying away from this and understands that it has an important role to play to reduce its part within 'fast fashion' and the the fashion industry as a whole moving forward.
To help bring attention on the importance of 'recycling' a look and not just throwing out those jeans/jacket people might have in their wardrobe, we wanted to remind them of the 'look' they can replicate from their heroes. Be it a family member or a rockstar, a vintage look is as fashionable as ever.
Working closely with TikTok, a branded effect and hashtag was used to showcase the 'recycled look'. Along with an army of influencers across eight countries in Europe, including UK, Italy and France.
The final campaign saw #TheNowForever surpass all TikTok bench marks and racked up a staggering 10Billion views (and counting) under the used hashtag for the campaign.
Levi's are committed to not shying away from this and understands that it has an important role to play to reduce its part within 'fast fashion' and the the fashion industry as a whole moving forward.
To help bring attention on the importance of 'recycling' a look and not just throwing out those jeans/jacket people might have in their wardrobe, we wanted to remind them of the 'look' they can replicate from their heroes. Be it a family member or a rockstar, a vintage look is as fashionable as ever.
Working closely with TikTok, a branded effect and hashtag was used to showcase the 'recycled look'. Along with an army of influencers across eight countries in Europe, including UK, Italy and France.
The final campaign saw #TheNowForever surpass all TikTok bench marks and racked up a staggering 10Billion views (and counting) under the used hashtag for the campaign.
