MINI was one of M&C Saatchi's largest accounts. A brand that allowed us to push the boundaries through a series of channels. From creating bespoke micro-sites to promote seasonal events to the award winning FWA digital experience "Mini Lunatics".
Each experience and touch point needed to reflect that of the brand image. Be it via social on Facebook or OOH. Each space was explored in how we could bring the user into the MINI experience and enrich it. From personalised messages in DOOH to creating MINI Royalty on Facebook.
