RAF // Campaign

RAF was a existing client of LIDA (part of M&C Saatchi). The RAF had a large nationwide network for the next generation of pilots and RAF employees with their dedicated Air Cadets programme. However their digital platform was dated. After consulting with the client, meeting various Cadet members from a range of institutes, we proposed a new platform on Facebook as well as revamping their creative look and feel for the social platform. Content included video, photography and allowing the RAF Cadet community to expand on the social network. RAF also briefed LIDA to look at their current website platform. This involved a complete UX/UI overhaul, a deeper dive into user profiles and ensure that the RAF had a site that could be accessible across all digital devices.

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