As Covid-19 spread around the World, countries went into lockdown and in doing so many of us worked from home whilst attractions closed their doors for the feasible future.
Bacardi Brand Homes was no different. Some of the great talent Bacardi employed as mixologist experts no longer had an audience to make drinks for, nor bestow their wealth of knowledge of the various drinks too. Or did they?
Working closely with BBH, we looked to leverage the very social channels we used to promote the various locations around Europe and put BBH into people's homes. We gave our mixologists all the tools they needed to create a bar within the safety of their home, capture content on their phones and then we would stitch the final product together.
So as lockdown rolled on, BBH continued to interact with its audience and help create delicious cocktails for those Friday evening Zoom quizzes.
Bacardi Brand Homes was no different. Some of the great talent Bacardi employed as mixologist experts no longer had an audience to make drinks for, nor bestow their wealth of knowledge of the various drinks too. Or did they?
Working closely with BBH, we looked to leverage the very social channels we used to promote the various locations around Europe and put BBH into people's homes. We gave our mixologists all the tools they needed to create a bar within the safety of their home, capture content on their phones and then we would stitch the final product together.
So as lockdown rolled on, BBH continued to interact with its audience and help create delicious cocktails for those Friday evening Zoom quizzes.
