



We kicked off our relationship with Riddell by creating a new digital hub for their Smarter Football campaign. A seamless online digital form allowed users to apply for part of the Riddell grant. In the opening 2 months we saw over 700 online applications. From the success of the Smarter Football campaign, we where then able to pitch for the Riddell eCommerce platform, Social content and promotional material to help establish Riddell as the number one American Football sports brand in the world.