Coca-Cola // Russia Digital Platform

Coca-Cola put forward a brief to find a agency to help build social awareness and content for the Russian market. Working out of the London office and with our colleagues in Russia, we built out a campaign with multiple touch points focused around the largest social platform in the country, VK. The creative was simple, engaging and tied into the established Coke brand image which was to own the summer time and a brand that brought happiness to all. The strategy and core concept won the account for Sapient at the time of the submission.

You may also like