Our team pitched for the integrated business to promote London's latest attraction, The View from The Shard. Targeting Londoners and visitors alike the campaign comprised of TV, OOH, press and digital.
The campaign used clear and strong messaging to announce that London’s highest attraction was open, with tag-lines: “Stop Staring Up. Start Looking Down” and “London’s Highest and Best View. Now Open.”
This coupled with strong imagery in the print and digital work, shot by aerial photographer Jason Hawkes. The website was developed to “underline the premium feel of The View experience. and utilising parallax visuals to engage the visitors.
