SAP faced a challenge. With a huge variety of products aimed at a wide audience that included CEO, CMO and CFO, their content across their prime social channel LinkedIn had no recognisable ownership. Their brand identity was being lost and as a result engagement was low.
By bringing the powerhouses of Media, Creative and DCO delivery together under one roof, we looked at reshaping the content for LinkedIn and DCO. Building a creative platform that would be distinctively SAP whilst ensuring that we brought in social best practices for both LinkedIn and DCO.
The platform also needed to support the wide audience range across the various pillars. The end result was a robust creative platform that has seen an incredible 340% increase in qualified visits to the SAP.com website.
By bringing the powerhouses of Media, Creative and DCO delivery together under one roof, we looked at reshaping the content for LinkedIn and DCO. Building a creative platform that would be distinctively SAP whilst ensuring that we brought in social best practices for both LinkedIn and DCO.
The platform also needed to support the wide audience range across the various pillars. The end result was a robust creative platform that has seen an incredible 340% increase in qualified visits to the SAP.com website.
