SAP operates across a broad portfolio of products and speaks to a diverse audience that includes CEOs, CMOs, and CFOs. While LinkedIn was the brand’s primary social channel, the content lacked a consistent creative point of view, resulting in weak recognition and low engagement.
We led the development of a new creative platform designed to bring clarity and ownership back to SAP’s presence across LinkedIn and dynamic creative optimisation. The objective was to create a system that felt unmistakably SAP while respecting the behaviours and best practices of social and performance driven environments.
By bringing media strategy, creative development, and DCO delivery together under one integrated approach, we reshaped how content was designed and deployed. A clear visual and narrative framework allowed messages to flex across audience segments and business pillars without losing coherence, ensuring that senior decision makers could recognise the brand instantly regardless of format or context.
The platform balanced consistency with adaptability. Core creative elements anchored the brand, while modular content structures allowed for relevance across different industries, roles, and use cases. This approach enabled SAP to communicate complexity with confidence and simplicity at the same time.
The result was a measurable shift in performance, including a 340 percent increase in qualified visits to SAP.com. More importantly, the work re established SAP’s authority and clarity within its most important social environment.
