Working with studio giants Marvel and Sony Pictures, along with tech giants Dell, we developed a unique DOOH experience for the launch of the latest Spiderman movie and Dell's Firelord gaming laptop.
The ‘real-time’ game gave participants in Times Square the chance to “scramble” up the side of a building in the quickest time possible. It brought the gaming experience to the some 1 million people who pass through Times Square on a daily basis. It also ensured we gave participants a rich brand experience that put Sony, Marvel and Dell in the palm of the users hand via their smartphones.
Finally, we gave players the opportunity to enter a prize draw to win Dell prizes and tickets to the Spiderman premier. Our team closely collaborated with Y&R, MediaCom, Kinetic, ClearChannel, and Dell to bring this out-of-home interactive experience to life.
