Colgate USA wanted digital amplification of their successful Bright Smiles Bright Futures initiative and to drive learning and engagement through an e-Reader app for kids aged four to eight. The objective was threefold: use the existing Colgate ‘Tooth Defenders’ heroes campaign to promote good oral hygiene habits, improve reading skills, and increase brand awareness, starting a real value exchange with parents mindful of their child’s dental well being.
The results spoke for themselves with 90% users reading to completion of each downloaded book and 75% of users returning to re read their favourite book.
Smiles all round for Colgate.
The results spoke for themselves with 90% users reading to completion of each downloaded book and 75% of users returning to re read their favourite book.
Smiles all round for Colgate.
